Facebook monetization requirements: Meta's rules for earning
Meta publishes the rules for earning money on Facebook as its Partner Monetisation Policies, formerly the Monetisation Eligibility Standards. This guide lists the twelve requirements, explains what Meta does and does not say about follower numbers, and describes the Content Monetization program that merged its older payout schemes. Check your own answers with our Facebook monetization checker; more guides are in creator monetization.
By the Chelure Enterprises Editorial Team. Last reviewed . How we check our sources.
The twelve requirements
Meta says publishers, creators and third-party providers must pass and remain compliant with its Partner Monetisation Policies and Content Monetisation Policies, which apply to all Pages, profiles in professional mode, events and groups on Facebook. To earn money you must:
| Requirement (Meta heading) | What it covers |
|---|---|
| Create content on an eligible surface | Rules apply to all Pages, profiles in professional mode, events and groups |
| Reside in an eligible country | Check your status in the Professional dashboard or Meta Business Suite |
| Follow our Community Standards | Content must comply |
| Follow our Content Monetisation Policies | Content-level rules, checked per post |
| Share authentic content | Truthful, not misleading |
| Share original content | Meta also publishes limited-originality guidelines |
| Monetise authentic engagement | No bought or artificially inflated followers or engagement |
| Follow our Payment Terms | Accept in your monetization settings |
| Follow our Pages, Groups and Events Terms | Applies to the surface you monetize |
| Develop an established presence | Meta states no number on this page |
| Follow our rules for politicians and governments | Separate rules apply |
| Only connect to entities that follow our policies | Do not link to accounts or Pages that break Meta's policies |
The right-hand column is our plain-language summary of each heading and Meta's linked articles, not Meta's wording.
What Meta does not publish
Meta's policy page lists these rules but no follower count or watch-time threshold, and "established presence" is not defined with a number there. Third-party sites quote specific numbers and disagree, so we do not repeat them. Meta also warns that it can modify, suspend or end monetisation features at any time, and offers an appeal if you believe you should be eligible.
Facebook Content Monetization
On October 2, 2024 Meta announced Facebook Content Monetization as a beta that merges In-stream ads, Ads on Reels and the Performance Bonus into one program. Meta said qualifying public videos, reels, photos and text posts can earn, that payouts use the same performance-based model as the earlier programs (engagement, views and plays on eligible public content), and that earnings appear in a single Insights tab in the Professional dashboard and Meta Business Suite. At announcement the beta was invite-only, with invitations going to one million creators already monetizing on Facebook, and Meta said it would replace the older programs 'sometime next year', after which creators could not join or rejoin them. That is a 2024 announcement: check your Professional dashboard for what applies to you now.
Practical steps
- Use a Page or a profile in professional mode; a regular personal profile is not covered.
- Post your own content, or add real commentary to anything you reuse.
- Avoid buying followers or engagement.
- Accept the Payment Terms in your monetization settings.
- If monetization is removed, use Meta's appeal route.
Frequently asked questions
What are the requirements to monetize on Facebook?
Meta's Partner Monetisation Policies list twelve: create content on an eligible surface, reside in an eligible country, follow the Community Standards, follow the Content Monetisation Policies, share authentic content, share original content, monetise authentic engagement, follow the Payment Terms, follow the Pages, Groups and Events Terms, develop an established presence, follow the rules for politicians and governments, and only connect to entities that follow Meta's policies.
How many followers do I need?
Meta's Partner Monetisation Policies page lists the rules but gives no follower or watch-time number, and we do not repeat figures from third-party sites, which disagree.
What is Facebook Content Monetization?
A program Meta announced on October 2, 2024 as a beta that merges In-stream ads, Ads on Reels and the Performance Bonus into one. At announcement it was invite-only, and Meta said it would replace those programs 'sometime next year'. Check your Professional dashboard for the current position.
Which content can earn?
Meta's announcement says qualifying public videos, reels, photos and text posts can earn, and that earnings depend on the engagement, views and plays eligible public content receives.
Can Facebook take monetization away?
Yes. Meta's page says Facebook reserves the right to modify, suspend or terminate access to, or discontinue, its content monetisation features at any time, and that if you have lost access but believe you should be eligible you can submit an appeal.
Where do I check my eligibility?
Meta's help center points to a 'How to check your monetisation eligibility on a Facebook Page or profile' article, and the Professional dashboard and Meta Business Suite show your status.
Sources
- Meta Business Help Centre: Partner Monetisation Policies
- Meta for Creators: Introducing Facebook Content Monetization
- Instagram Help Center: monetization status (same Partner Monetization Policies for comparison)
Primary sources opened on November 13, 2026. Prices come from our verified price table (see the methodology).
Meta's list was read on November 13, 2026. The page presents each requirement as a collapsed heading; the details of each sit in articles Meta links.